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BASIC KNOWLEDGE ABOUT SEO:-
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. Additionally Search engine marketing (SEM) methods includes various concepts not available in the paid listings ones and can assist you achieve higher search engine page rankings effectively. Successful online presence is not possible without having a properly designed and optimized website. Search engine optimization (SEO) is an effective Internet marketing stratagem to bring websites into top positions in Google, Yahoo, AOL, MSN, and other search engines.

. SEO Friendly Website:
The modern business scenario is highly competitive and advanced, and a well-organized and conspicuous website is mandatory for successful business dealings. Nowadays most people depend on search engines for various needs, and search engines provide a number of search results of websites zeroing down anyone’s search to a handful of portals. It is obvious then, that a low ranked website offers little or practically no exposure.

The ranking of a website is affected by various factors such as website design and content. A website should therefore have eye-catching and user-friendly design, fresh and persuasive content and relevant Back links. CREATIVESEOS maintains highly skilled and experienced SEO experts, website designers, copywriters and marketing experts, all to create a search engine friendly website that would lead to success for the client business through search engine.

Higher Organic Traffic towards Your Website:-
Search engine optimization is a practical and effective solution for increasing traffic to your website thereby enhancing your business’s online presence in an inimitable way. One of the major benefits of SEO service is that it helps to create your websites favorable to both visitors to your site, and the search engines. Specially designed and result-oriented SEO services provide systematic and reliable search engine solutions together with a plenty of benefits of SEO including: 1. User-friendly website design or redesign. 2. Keyword-rich content writing. 3. Article submission to major sites. 4. Proper Meta tag fixing. 5. Advanced online marketing techniques. 6. Long-term higher rankings on major search engines. 7. Increased website visibility in all major search engines. 8. Enhanced online sales. 9. Global business coverage. 10. Website evaluation and monthly reporting. One of the benefits of SEO service is that it offers a client-focused and cost-effective search engine optimization service together with a number of Internet marketing solutions including viral marketing, blog marketing, web development and many more.

Why SEO is More Beneficial than Google Ad-words Campaign?
Organic Search Engine Optimization: Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click: Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, while an eye tracking study showed that 50 percent of users begin their search by scanning the top organic results.

Trust: Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers. One study found that only 14 percent of searchers trust paid listings, and 29 percent report being "annoyed" by them. Another study found that 66 percent of customers distrust paid ads. Clearly, it's not generally a good idea to upset potential customers before they even click on your link.

Rate of Visitors: Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).Trends also have shown that more of the sales that result from search engines originated in organic search listings.

Visitors Aware of Pay-Per-Click as Advertising: As more and more people turn to the Internet for research and information, more searchers are becoming aware of paid results as a marketing tool. One study showed that not only are 38 percent of searchers aware of the distinction between paid and unpaid results, 54 percent are aware of the distinction on Google, which is widely recognized as the most popular search engine. Pay-Per-Click Costs Rising: Pay-per-click costs are rising steadily. Between October 2003 and December 2004, average keyword prices rose from around $25 to just under $55. And the cost of keywords can increase by as much as 100 percent during the holiday season. On the other hand, when you outsource to an organic search engine optimization firm, your costs will likely remain more stable than the prices for pay-per-click advertising.

Results: While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last. When the budget runs out for a pay-per-click campaign, or when a company decides that the pay-per-click campaign should be terminated, the results end as well. With organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine's algorithm, or possibly even beyond.

Relevance: Users also have rated organic search engine results as more relevant than paid results. When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising.

In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget and with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?
 
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